Colorectal Cancer Coalition

World Benefactor Client Case Study – Colorectal Cancer Coalition (“C3”)

In May 2008 World Benefactor began managing C3’s Google Grant. Previous to World Benefactor’s involvement, C3 was challenged with maximizing the use of their Google Grant due to time and resource constraints. Despite the best efforts by C3’s internal staff, they could rarely utilize more than 50% of their $10,000 per month Google Grant.

World Benefactor’s challenge was to increase the utilization of their Google Grant above an average of $150 per day, or $5300 per month spent by C3 and increase click thru rates, without increasing the cost per click.

With World Benefactor’s help, C3 is tracking to utilize $8,100 in July of the $10,000 in-kind grant available, an increase in Google Grant utilization of 55 percent. Below are overall highlights of the C3 program.

► 85% Increase in Click through Rate (CTR)
Click Through Rate (CTR): 3.67% in April to 6.77% in July

► 55% Increase in Google Grant Utilization
Google Grant Utilization: $5,217 in April to over $8,100 in July

► 43% increase in Total Clicks
Total Clicks: 8,345 in April to over 11,997 in June

► 34% Improvement in Average Position
Average Search Results Position: 4.3 in April to 3.2 in May

► Minimal increase in Cost per Click
The average CPC increased only slightly from $0.63 to $0.65

Note to C3 Case Study: World Benefactor was able to increase the Quality and Relevancy of C3’s Google AdWords program to obtain better CTR and Average Position without having to dramatically increase the average Cost per Click (CPC). This is important because keeping the CPC low will allow for more clicks within the current monthly Google Grant budget of $10,000, ultimately delivering more clicks… and best of all, more awareness of C3 and their mission.

About C3: Colorectal Cancer Coalition – C3: Colorectal Cancer Coalition is a non-profit, nonpartisan advocacy organization that fights colorectal cancer through research, empowerment and access. C3 pushes for research to improve screening, diagnosis, and treatment of colorectal cancer; for policy decisions that make the most effective colorectal cancer prevention and treatment available to all; and for increased awareness that colorectal cancer is preventable, treatable, and beatable.
Nationally headquartered near Washington D.C., C3 supports the work of research and grassroots advocates throughout the United States. You can learn more at http://fightcolorectalcancer.org/, or by calling 703-548-1225.

About World Benefactor - World Benefactor is a Social Business Enterprise dedicated to helping nonprofit organizations maximize the use of online marketing and communication solutions by providing affordable, professional services on an outsourced basis. Specifically, World Benefactor helps organizations implement and manage Constituent Relationship Management databases as well as manage Google advertising so nonprofit organizations can focus on their mission.

World Benefactor is a division of CampaignGrid, LLC and is based in Ft. Washington, PA in the suburbs of Philadelphia. You can learn more at www.worldbenefactor.com, or by calling 215.283.1000.